Churchill, Privilege and Sansbury’s Bank-branded insurance products are now available on price comparison site Comparethemarket.
The move follows an agreement reached between the price comparison site and Direct Line Group, which owns the Churchill and Privilege brands and has a white-label deal with Sainsbury’s Bank.
The deal expands Direct Line Group’s presence on price comparison sites, also known as aggregators. Churchill and Privilege products are now quoted on the top four UK aggregators, which make up the majority of the UK private motor price comparison market.
Direct Line Group said price comparison sites are an integral part of its distribution strategy. However it added that products carrying the Direct Line brand would continue to be sold direct to customers and are unavailable through brokers or aggregators.
Commenting on the launch, Direct Line Group chief executive Paul Geddes said: “I’m delighted that this agreement extends our multi-channel distribution strategy, making some of our products more widely accessible.
“This partnership supports our retail general insurance strategy and gives even more customers more choice in how they can access some of the leading retail brands in our portfolio.”
Comparethemarket managing director Paul Galligan added: “Adding leading Direct Line Group brands such as Churchill and Privilege further strengthens our offering and means that our customers can receive great prices from an even wider range of insurers, all in one easy to use comparison service. We are delighted to have them on board.”